Softflow Water softeners are a family run business based in the heart of Essex, just outside of Chelmsford one of Britain’s newest cities...

Matt and Ben Ager


Run by both Matt and Ben Ager, brothers that have been working together for over 20 years. Matt started with Colin and Joan Ager their parents over 30 years ago as an apprentice, Ben joined as we started to get a lot busier, we now have a much larger team including both of their wife’s Lorraine and Karen.

The rest of the team are a hard working bunch, they are Loraine Lyons who has been with us the longest over 9 years, Gillian Tuner for over 5 years, Bradley White over 3 years, Brad joined us straight from school and went through training as an apprentice, then we have Iain Rhodes he’s been with us for over 3 years and then two newest member are Sam Richardson and Sue Walker Newson they really enjoy what they do and are great to have as employees, we are a growing business and our focus is on customer care, insuring quality as our main driving force with the added benefit of 30 years of experience in this industry.


We are specialists in...

Home Surveys

Softener Advice

Salt & Water Filters

Unit 3 Jackletts Farm Slough Road
Chelmsford CM3 4LX
United Kingdom