Raising The Standards of Water Softener Installations…

Water softener experts can apply for membership if they are in the UK and abide by the membership obligations.  We're driving up the standards in the industry by honouring the old fashion values that built it. Registration as a Water Softener Expert means you will agree to abide by the membership charter.


We are here to share our experience and knowledge so customers can make the right decision for them.


We offer comprehensive costings to customers and will never push for a cash payment or decision on the day.  


We provide all customers with a transparent breakdown of exactly what is and is not included in the service.


We will serve not pressure customers.  Of course we follow up on surveys but we do not employ high pressure sales in any way.


We will be clear about project timescales, impact on the home and disruption during an installation.


We treat customers, their family, their property and their possessions with the same due care as we would our own.


We will do what we say we will when we agreed we would and manage any complaints with professionalism and fairness.

Submit your application.

That is manually approved by our panel.

Become a Water Softener Expert

How We Help You – Industry Support

As well as regular support through our online community there are in-person days focused on driving forward standards.  That means sharing new product information, looking at what's working to support customers and how we can better represent professional water softener installations.

  • Shared knowledge spanning over 4 decades...
  • Central pool of technical support...
  • Business and marketing knowledge shared on our in-person days...
  • Recognition as a member of the UK's water softener expert body...
  • And much, much more...

Get started today


  • Join our community online
  • No proof of registration
  • No promotion on the website

​£10 / year


  • Apply instantly online
  • Membership approved in as little as 7 days
  • Welcome pack sent on successful application

​£40 / year

please be aware that applications who do not meet our requirements will be declined


  • 1:1 mentoring to grow your expertise
  • Industry leading expert support